CPG Sales Leader | Business Development | Growth Strategy
Carmen Murphy
CPG Sales Leader | Business Development | Growth Strategy
CPG Sales Leader | Business Development | Growth Strategy
CPG Sales Leader | Business Development | Growth Strategy
CPG sales, business development & leadership
Delivered through sales strategy, new business and account development
Grocery • Natural • Mass • Club • Foodservice • Private Label
I’m a sales leader with 15+ years in CPG, building brands, developing strategic accounts and driving revenue growth across grocery, natural, mass, club, foodservice and private label.
My experience spans the full sales cycle, from identifying and opening new business to retailer strategy, pricing, forecasting, product launches and long-term account growth.
I build strong relationships with retailers, brokers, distributors and cross-functional teams, turning opportunities into partnerships and developing strategies that drive sustainable growth.

My career has put me at the intersection of brands, retailers and consumers, from national account strategy and product launches to trade shows, activations and partnerships. I thrive on turning great products into strategies that drive visibility, connection and growth.